Onpage SEO Lessons Learned From a Crow

Onpage SEO Lessons Learned From a Crow

Onpage SEO Lessons Learned From a Crow

Onpage SEO (search engine optimization) tips materialize from the most unexpected places.

Some time ago I sat down on a bench by the sea.

While sitting there, enjoying the scenery, I watched a crow fly in and try to land on a metal fence. But it failed, because there were sharp metal spikes on top of the fence.

The crow came down, hovered briefly above the spikes and then flew away. Where to? Probably a place where it could land and rest, so it could think about its next meal in comfort.

Since then I’ve thought a lot about that crow. Here’s what it taught me about onpage SEO.

Onpage SEO – Three Things I Learned From the Crow

1. Make sure your page attracts the right kinds of visitors

In a sense, your page is like that metal fence the crow tried to land on. If you want robins, wrens and sparrows to land on your “fence”, make sure the spikes on top of your fence have enough space between them, so these birds have an appealing place to land.

But if you want to keep the crows away, space the spikes so there’s enough room for smaller birds to land, but not for big, ugly crows.

Your onpage SEO copy should draw only the best visitors for your business – ideally and ultimately those who want to buy your products. You don’t just want information seekers who then go and buy from someone else – the “crows” of the online world!

So, when you draft your onpage SEO, find the keywords that bring the kinds of visitors you want to attract to your website.

Let’s look at an example.

Daisy wants to start selling raw organic acai berry powder on her health supplements website.

But she knows that web searchers fall into three general categories:

Snipers are those who type into the search box a company’s web address, rather than some other kind of keyword.

For instance they might type in “sunfood.com”, and the search engine takes them straight to the link for the Sunfood website. These searchers know exactly where they want to go – they’ve fixed their eye on a target – and only one search result is the right one for them.

Info seekers have yet to decide which product or service they want. Their query’s more general. So they might type in “anti-aging health remedies” or “natural cancer cure”.

Buyers, on the other hand, have finished their “info seeker” stage and know which product they want to buy. They may not know which brand they want, but they’ve narrowed their search to a specific product or service.

Examples of key phrases they might type into the search box are “buy colloidal silver online” or “best place to buy camu camu”.

So Daisy starts her onpage SEO process by doing some keyword research in Google’s keyword tool.

She decides to focus on web searchers with the “buyer” mindset.

The first thing she does, after setting the various filters in the Google keyword tool, is to type in some keywords she’s brainstormed.

The most obvious phrase to try first is “acai berry”, to get a general feel for what people are searching for.

When she types it in she sees that “acai berry scam” gets a high volume of monthly searches in the USA: 12,100. Plus this key phrase has low competition.

She next types “acai berry scam” (without the quote marks) into Google’s search box and gets this result:

Then she has a quick look at the top 10 web pages on Google that have ranked for the key phrase “acai berry scam”, to get a feel for why they ranked so well.

And if she’s savvy she’ll go on to aply a keyword tool like the respected Market Samurai http://www.marketsamurai.com/c/Eldo (affiliate link).

When Daisy’s done her keyword research, she has a handful of promising keywords to use in her SEO copywriting and onpage SEO construction.

She may also, wisely, have decided not just to focus on buyer keywords but more general informational ones too – to entice a greater number of visitors to her website.

The more visitors she gets (by using the best keywords), the more of these she’s likely to turn into customers.

Now let’s return to the crow.

2. Optimize your onpage SEO for the search engines too

The crow that tries to alight on your spiky fence is somewhat like a search engine spider. The spider comes to see how well you’ve optimized your web page, to see if it should add it to the search engine index.

Do a bad job of your onpage SEO and the spider will simply move on to another website.

Five things to look out for when you optimize your web pages for search engines:

Try to keep your keywords as close to the beginning of title tags as possible (without turning your titles into gobbledegook).

Ensure your links all lead to another page of your website or to another site’s webpage.

Optimize your images with alternative (“alt”) text that describes the picture but also contains a keyword, if possible.

Keep your sitemap current. Have you added more pages to your website recently and forgotten to update your sitemap?

Try to write at least 1,000 words (of good quality content).

Which brings us back to the crow and the spiky fence.

3. Onpage SEO is a constant balancing act

When the crow tried to land on the spikes it couldn’t, because they were too sharp. No point trying to balance, because there was nowhere to go except up and away.

In doing your website optimization you don’t want your web pages to be overoptimized for the search engines and neglect your human visitors. You want to have a nice smooth “fence top” to give both the search engines and your human visitors what they’re looking for.

Don’t, for example, write your onpage SEO copy like this:

“If you’re looking for maqui berry powder you’ve come to the right place. Our maqui berry powder is the highest quality wildcrafted maqui berry powder anywhere. So why not click on the buy now link and get your maqui berry powder today…”

Search engine software is highly sophisticated and penalizes web copy like this.

And human readers will simply click away in disgust!

“Looking for maqui berry powder? Then you’re on the right page. Our 100% organic, wildcrafted product comes from the pollution-free Patagonian region of South America. Documented to aid stomach disorders and fight fatigue, this amazing plant deserves a place on your kitchen shelf. Find out more about our maqui berry powder here…”

After all, as the crow event taught me, your ecommerce website exists for one thing only – to make you sales.

And to have sales, you need high rankings and quality visitors, which you only get through doing your onpage SEO the proper way.

"Eldo Barkhuizen has two important qualities rarely found in the same copywriter.

First, he writes in an engaging and persuasive manner.

Second, he writes with absolute precision.

It’s that combination of persuasion and precision that makes him such a rare and valuable find."~ Nick Usborne, author of Copywriting 2.0: Your Complete Guide to Writing Web Copy That Converts"Keep Up the Great Work!"

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Onpage SEO Lessons Learned From a Crow

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